In 2011, ahead of the Super Bowl in Arlington, Texas Attorney General (and current governor) Greg Abbott announced that “The Super Bowl is the greatest show on Earth, but it also has an ugly underbelly. It’s commonly known as the single largest human trafficking incident in the United States.” Thus were launched a thousand stories about sex workers and sex traffickers flocking to Super Bowl host cities to serve Super Bowl attendees, who were apparently possessed of a massive appetite for their services.

Before the Super Bowl was referred to as a nexus of trafficking, it was hyped as a destination for sex workers who traveled of their own accord to profit from the free-spending, mostly male fans. There are still plenty of stories about strippers flocking to town to dance during game week, and reports on spikes in escort advertising.

But when Abbott used the word “trafficking,” the trend shifted to reporting on the even more dramatic imagery of sex slaves being forced to work in Super Bowl cities. It was a deliberate shift in language and while for a time sex worker activists were expected to note that of course they opposed sex slavery, which was totally different from their consensual involvement in sex work, it has become clear that most legislation targeted at sex trafficking is merely anti-prostitution legislation that creates harsher legal penalties for things that are already illegal (slavery and sexual assault are already crimes, as is prostitution in almost all of the United States).

“Trafficking” is a powerful word, and its use by activists was no accident. The Arizona Republic published a story in January about its use, quoting noted arrest-based diversion program Project ROSE founder Dr. Dominique Roe-Sepowitz as saying “It just has been a grammar change” from “prostitution.” Sepowitz goes on to say that “I believe every adult (prostitute), I believe almost every single one of them was trafficked.”