In an article which concentrates on the Anti-Defamation League’s outrage at the ads, Wódka CEO James Dale defends them by saying their point was to show how the latter is a “better value,” like Hanukkah, where you get “eight nights for the price of one.” Same with sex workers, apparently; with a “hooker,” it’s as simple as getting more bang for your buck (ugh, that was too easy).

Perhaps Wódka should look to such companies as Ketel One, Grey Goose, and Cîroc to see how effective that Walmart approach to selling vodka is. Billboard blacklisting or P. Diddy endorsement? Hmm…