The .xxx domain is nothing more than an efficient means for domain registrars to extort money from businesses and organizations afraid that their names will be bought and used by porn sites, and from adult site operators who must purchase their .coms in .xxx format, lest someone else do so and hijack traffic. They basically said as much themselves with the “Can You Afford Not To?” video ad campaign. You have to give them credit: When they finally approved the .xxx domain, ICANN created worth out of thin air by allowing domain registrars to run what is essentially a protection scam: “That’s a nice brand you have there. It’d be a real shame if it redirected to a porn site.”
The creators of Hot Girls Wanted and Hot Girls Wanted: Turned On— Jill Bauer, Rashida Jones, and Ronna Gradus. (Still from Youtube)
I first heard that a sequel to Hot Girls Wanted was being made about three months ago. A performer I followed posted about being approached for filming. He rejected the offer immediately. I shared his discomfort.
The first Hot Girls Wanted was a documentary film carefully designed to manipulate the viewer into feeling disgust towards the porn industry. It followed a household of porn models, predominantly new to the industry, for several months as they journeyed into what Hot Girls Wanted creator Rashida Jones referred to as “pro-amateur porn.” While the filmmakers claimed a totally unbiased approach, I watched the documentary taking note of each carefully placed, mid-sentence cut designed to de-contextualize industry critiques; each depressing tone played at low volumes creating emotionally charged responses to a comment; each unsourced statistic and each citation from disreputable websites.
Porn performers responded harshly yet appropriately to the documentary. They aimed their critiques primarily at the film’s producer, actress Rashida Jones. With the announcement of a sequel came promises of an improved, non-stigmatizing, and nuanced discussion of the porn industry.
How can you talk about ethics when your company is posting stolen content from producers and sex workers?
A tube site aimed at women did just that this month. Recently launched, Bellesa claimed it created a safe atmosphere for its users, which, unlike other tube sites, was supposedly free of “degrading” porn. However, like all tube sites, their collection of videos was largely acquired through piracy. While boasting “safe space” and “ethical porn for women,” Bellesa perpetuated the same exploitative practices the sleaziest tube sites do.
Their hypocrisy caused a stir in the porn industry. The site claimed to be empowering while simultaneously exploiting people’s sexual labor. At least some other tube sites let performers upload their content and get paid for it—it’s a way to make your money back on already pirated content. Bellesa also perpetuated sex positive feminism’s voyeuristic and conditional obsession with sex work, that is, the idea that it is only valid as long as it’s empowering—a standard other jobs are not held to. What this attitude ultimately demonstrates is a complete disregard for those who work in the sex industry.
To add insult to injury, Bellesa’s marketing campaign used Twitter to blast videos full of this kind of rhetoric, feeding a liberal sex positive audience hungry for it. Feminist sex writer Suzannah Wess profiled their CEO Michelle Shnaidman at Bustle, opening her piece with, “It’s hard enough to find porn that isn’t totally degrading to women. And then, when you finally come across porn for women, it’s usually behind a paywall. There’s a good reason for this: It’s hard to produce porn ethically without charging customers. But Michelle Shnaidman, founder of Bellesa, has found a way to bring women porn they’ll actually enjoy without draining their bank accounts.”
Tomorrow the California Assembly’s Appropriations Committee will vote on AB 1576 , a bill that would mandate condoms for all penetrative sex acts in porn. It also requires porn companies to indefinitely carry medical records for each contractor they shoot, and the vague language of the bill leaves room for Cal-OSHA to also mandate barriers, including protective eyewear and gloves, as well as disposable plastic covering for sets, so that performers can enjoy fucking on a Saran Wrap-covered couch.
This legislation presents itself as advocacy for sex workers’ healthcare, despite a majority of adult entertainment workers opposing it loudly and clearly. The bill’s sponsor, representative (and former minister) Isadore Hall and major supporters the AIDS Healthcare Foundation have refused to take the voices of the community into account, instead collaborating with such organizations as Pink Cross, a Christian ex-porn performer nonprofit.
The .xxx domain is nothing more than an efficient means for domain registrars to extort money from businesses and organizations afraid that their names will be bought and used by porn sites, and from adult site operators who must purchase their .coms in .xxx format, lest someone else do so and hijack traffic. They basically said as much themselves with the “Can You Afford Not To?” video ad campaign. You have to give them credit: When they finally approved the .xxx domain, ICANN created worth out of thin air by allowing domain registrars to run what is essentially a protection scam: “That’s a nice brand you have there. It’d be a real shame if it redirected to a porn site.”
