(Screenshot of Backpage's July 10th email to users)

(Screenshot of Backpage’s July 10th e-mail to users)

Update: Backpage filed a federal suit today against Cook County Sheriff Tom Dart for violating its free speech and equal protection rights after the Sheriff successfully pressured credit card companies to break with the company this month. In the suit, Backpage requests a preliminary injury, so that credit card processing will be restored to the site immediately; compensation for loss of revenue from credit card transactions this month; and punitive damages.

Free posting

Earlier this month, Backpage responded to American Express, Mastercard, and Visa’s disallowal of charges for adult services ads by offering free posting in that section. In an e-mail to users on July 10th, Backpage informed posters that they can move their ads to the top of the listings for free every 24 hours. Each additional posting within that 24 hours will cost a dollar. A good portion of the mainstream media is characterizing this move as reactionary. An example: “ thumbs nose at sheriff [Tom Dart, the Illinois Cook County anti-trafficking zealot who wrote a letter to Mastercard and Visa this month prompting their actions],” as the USA Today headline put it, but many sex workers believe this is the least Backpage can do for them during this difficult time in return for earning $22 million dollars of revenue annually from our escort ads.

However, Katherine Koster of the Sex Worker Outreach Project noted that some sex workers are still having trouble with the new system. For one thing, it seems the free posting is only a privilege granted to those who’d posted a paid ad recently, before the Visa and Mastercard fiasco began. “Other people have shared issues around…not being able to post at all,” Koster told Tits and Sass via a Facebook message.

“Every single day, they [Backpage] keep changing shit, other shit randomly doesn’t work, and it is getting incredibly frustrating to use,” Australian escort Sarah summed up on her tumblr.

Backpage itself specified in its e-mail to users that:

Free and paid ads initially post into the same section and sort by date. After a grace period, free ads change position to the Additional Ads section below the paid ads.

Many adult services posters have found that their free ads become inaccessible to clients quickly after being shunted into the Additional Ads section, far from the top of the ad queue where postings garner the most notice. On July 9th, Sarah wrote that she’d “been having problems all day with some of my Backpage free ads disappearing into the ether, showing as live but not being visible in the category listings.”



Dear Tits & Sass,

I’m an independent escort suddenly finding herself in transition after advertising on Backpage for a couple of years. I’ve been pretty successful with it all this time, but that world has its obvious financial and professional limitations, and I’d like to surpass them. It’s become clear to me as of late that it’s time for me to move on; I’m just not sure where!

Ideally, I want to SEO the shit out of my website and operate independently from it, but it still needs work, so it doesn’t currently serve me as a major asset. In the meantime, I am curious about alternatives that are similar to Backpage’s style but do without so much…notoriety. Cityvibe looks even worse, and Eros has not worked great for me in the past. I live in a small, popular city in my region, but it is not a major one, so I wonder how much traffic any other escort ad sites even receive here. Might you have any suggestions about advertising mediums/strategies? Are all of these sites pretty much the same?

Bumping Up from Backpage [READ MORE]