Dear Tits and Sass: Escort Advertising Edition

by suzyhooker on January 22, 2013 · 10 comments

in Dear Tits and Sass, Prostitution

Dear Tits & Sass,

I’m an independent escort suddenly finding herself in transition after advertising on Backpage for a couple of years. I’ve been pretty successful with it all this time, but that world has its obvious financial and professional limitations, and I’d like to surpass them. It’s become clear to me as of late that it’s time for me to move on; I’m just not sure where!

Ideally, I want to SEO the shit out of my website and operate independently from it, but it still needs work, so it doesn’t currently serve me as a major asset. In the meantime, I am curious about alternatives that are similar to Backpage’s style but do without so much…notoriety. Cityvibe looks even worse, and Eros has not worked great for me in the past. I live in a small, popular city in my region, but it is not a major one, so I wonder how much traffic any other escort ad sites even receive here. Might you have any suggestions about advertising mediums/strategies? Are all of these sites pretty much the same?

Sincerely,
Bumping Up from Backpage

Beatrice Darling: Unfortunately, Eros is really the crème de la crème of escort advertising. Clients looking for high-end girls will consistently check Eros, and clients who travel on business find it convenient to look in one spot. Lots of girls are priced out of advertising there for the most part, which automatically sets you apart. This is especially true if you spring for preferred placement or VIP provider ads, but those are the only two upgrades I’ve found to be of value.

If your site isn’t much, however, you already know you need to invest in that first. Find the sites of six or eight escorts who you perceive as being where you want to be from a business perspective, and take note of who designed their sites. Contact their designers, and let them know specifically that you are especially looking for search engine optimization, and that you would like your site to be your primary form of advertisement. I suspect that most designers would optimize your site as part of the design, but if they ask for a fee to really beef up that piece of their design process, consider that whatever you pay for SEO, if it is done extremely well, will save you money on advertising in the long run.

Finally, if you still really hate Eros or—and this is the more relevant way of looking at it—if advertising on Eros does not get you the kind of clients you are looking for, there are a few other options you can check out that are a step above Backpage. There are probably review boards in your city where you can make a reputation for yourself. Check them out for tone, because there are utterly misogynistic boards that are drama-riddled clusterfucks, and there are nicer boards that host polite adults. You will know the difference immediately. Also, beware: The more board posts a guy has, the less money he will probably spend on you.

Emma Blume: My marketing strategy involves optimizing my presence on established sites, rather than on SEO or newer escort malls that show up on the first page of google searches. It’s tempting to create profiles on free ad sites, but remember that many prospective clients search your number, site and/or name before booking, and so placement on sites primarily populated with escorts in a completely different market segment may detract from your brand.

Like you, I’m not a huge fan of the main mid- to high-end sites, but they do have an established reputation with clients and thus bring in business. I’ve also found that while these sites often do not generate an immediate return and are somewhat pricey, it makes sense to maintain ads.  My logic is that most clients don’t book immediately after they see an ad they like. They browse. They look at other sites. A few weeks or even months may go by before they finally make contact, and if they don’t bookmark your site (most don’t), and if your ad is no longer there when they’re finally ready to book, they will assume you are no longer available.

Another component of my advertisement is directed at getting new clients is banner exchange: 5-10% of traffic to my site comes from other escort sites in a given month. Banner exchanges reflect on your brand, and they also bring in two-way traffic, so I’d suggest exchanging them thoughtfully. I generally exchange banners with escorts in my price range with a different appearance, persona or location.

While it’s tempting to regularly replace photographs and write new text to target clients who may not have liked my existing photos or text, it’s more effective to have coherent (and somewhat repetitive) ads and to maintain them over time. Because most clients do not book or make contact immediately, those who eventually book often become attached to particular images or phrases in your advertising. Changing it up too often can mess with the process of growing infatuation to booking.

A blog, Twitter account, and newsletter can allow you to continuously add new information about yourself and candid photos. They are especially great for maintaining relationships with people who you’ve seen in the past but are not regular enough to merit personal emails. An added blog bonus: Blogs can increase your Google search ranking, especially if you write an occasional post filled with key words like “vip escort,” “gfe,” “courtesan,” and so on.

Annora Quinn: I have met some of my best clients on Backpage, and before that on Craigslist, when it still offered the Erotic Services section. What worked best for me was that I posted a true reflection of what meeting me would be like, and updated my ads often with either different photos or text. A lot of potential good clients peruse the site because it is easy to access and well known, and by updating and reposting often, you have a better chance of attracting their attention. You might not attract the kind of clients you are looking for every time you post, though, and you may have to spend more time on posting and re-posting and weeding through the replies to find the good ones.

To find other good sites to advertise on, I suggest doing some searches imagining that you are your perfect client and see what comes up. For example, search “independent escort + brunette + your city” to see what’s there, then try advertising on those sites. Right now I work in a handful of different cities and a lot of the time the small, region-specific sites have the best traffic, which is perhaps why Eros didn’t work for you.

If you know Eros doesn’t work for you then don’t bother with them, but other paid sites in the same style might. The only way for you to find out is by trying them. The good thing about most of these sites is that you can usually write an ad and post it for a month without the worry about constantly updating. Having a paid advertisement doesn’t always mean more traffic for you so it’s important to keep track of where you are getting new clients from, to see if the investment of your advertising budget is worthwhile. Keep track of where you post and ask new clients how they found you so you know what’s working out and what’s a waste of time.

 

Are you a sex worker with a work-related problem? Write us at info at titsandsass dot com and we’ll do our best to find knowledgable folks to reply with advice. 

{ 9 comments… read them below or add one }

Miss Dior Dandridge January 25, 2013 at 8:47 pm

this is all very good advice

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PTMiFlyers July 23, 2013 at 11:03 am

Great advice. IMO getting your website to work for you within the search engines should be top priority, especially if you reside in a very competitive area or travel a lot. This should also go hand in hand with the above mentioned options. Test, get results, if good, wash, rinse and repeat :-}

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Mister Kim September 15, 2013 at 8:21 pm

The advice and resources provided in this article are written extremely well and very helpful. You should also use your experience from Backpage as a consultant to advise other escorts. Your knowledge of advertising would also be helpful to other members of the escort industry.

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Leeza September 25, 2013 at 8:06 pm

I have been in the biz a while and finding the need to get a new group of clients as well. I find that Eros.com isn’t what it use to be and they seem to let all types of people advertise there. It use to be mostly upscale girls,, now its just street girls and the traffic isn’t good anymore here in Chicago. Been searching high an low for new was to generate business.

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oliviaocean October 31, 2013 at 7:52 am

Very helpful info I have to get some great web designers to really get my website going. I love the different stories you all shared very helpful tips.

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EroticErotica November 22, 2013 at 11:10 am

Marketing…depending on how comfortable you are letting the world know your income source is the key. If you become an iconic name just like any entertainer, they will come. In marketing everything you do should be a stepping stone to furthering name recognition and the creation of desire. A long term goal is necessary, an example is writing books and lecturing.
In most successful business endeavors consultants are necessary.

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Stephanie Lawson December 29, 2013 at 1:50 am

Beatrice, Emma and Annora have all made very excellent points. I actually just stumbled across this site on accident as a retired international companion and author of an eBook about the subject I must say their advice is spot on and true. It’s all about branding yourself in the right manner and catering to the type of clientele base that your looking for. It does take time but with the right marketing plan and commitment you can reach your goals. I agree with you about Backpage being home to some undesirable clientele and I believe its because alot of girls who post there set their prices low and it makes it easy for clients to manipulate the market. Example: if all the providers on backpage were to set there rates at $250(just for example) for six months and not undercut each other eventually clients would be forced to pay and $250 would become the new normal and expected rate. But once again the ladies here have gave you some great advice. Recreate your image,set your new rates, market to the right clients and have patience. I speak extensively about how to do this step by step in my newest eBook “How To Become An Elite Escort” It’s
available on Amazon for Kindle and I’ve made the first 3 chapters available for free. I’ll leave a link below. Anyhow good luck with everything and once again great advice ladies! It’s good to see providers helping each other instead of tearing each other down.

Regards,
Stephanie Lawson

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Lrod April 7, 2014 at 10:02 am

what other sites are good to post ads on ? does anyone have any suggestions besides backpage and euros

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alexavargas June 19, 2014 at 10:25 pm

Hi.

I actually have a ? about an anonymous way to pay for online advertising as a provider. I was using a prepaid cc, big mistake. Is there anyway you ladiesknoe of to pay for these adult ad business transactions without being tracec and identity protected?
Many thanks ladies. Ciao. Ciao

Xo Alexa V.

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