We’ve survived August, which for many escorts is the slowest month of the year. Wealthy clients all seem to be either on family vacations, or else catching up with everything they missed at work because they just got back from family vacations. Clients on a budget are trying to get the kids to the beach and back to school or are cutting large tuition checks. Summer specials are popping up everywhere to help girls compete. Time to pull out the laptop and drop your rates til September.
Or, you know. Don’t.
Running a special can backfire and weaken your brand. Clients who usually see you at $300 an hour may begin waiting for your specials if you routinely drop to $250 any time your week looks slow. Clients who begin seeing you under a special rate may feel mistakenly entitled to continue seeing you at that rate for all of eternity. Clients who jump on specials tend to be bargain hunters looking to get the most bang out of their buck, and don’t stick around to become loyal, long term clients. And, perhaps most discouragingly, good clients who would see you at your full rate may wonder why you’re dropping it, and whether they should reconsider. Besides, who wants to do the same job, but for less money?
Of course, there are other options, and you don’t have to decide between moonlighting at Starbucks or jumping into The Race To The Cheapest Blow Job with every other girl in town. Before dropping your rates, consider trying to enhance your business instead.