Willie Dynamite is the story of a pimp, for the most part. But! Because I could care fucking less about how hard it is to be a pimp, or how difficult it must be to keep your women together, or whether he decides to get out of the game in the end, I will be focusing very little energy on him. Anyway, his clothes make it difficult to take him seriously. I mean, he starts the film off wearing what could loosely be described as a hot pink matador-esque suit with puffed sleeves. Yes, puffed sleeves.

I’m pretty much only interested in the women.

The film starts off with them strutting about, dressed in what I can only describe as my dream wardrobe if I lived in the 70’s (and now, I won’t lie. Knife pleats and capes are timeless). The hair is large, the lips are red, and it’s all to show that they are classy ladies or so we’re told. These are women who were on the street but were….upgraded, according to the film. It brought to mind something I heard many times last year at the Desiree Alliance Conference, presentation is everything. From your photos, to the text in your ads, clients decide whether you are “worth” your rate by how you look. Like Willie says, “We’re selling an idea.”